Westcoast expands devices portfolio with ASUS partnership

New partnership will see Westcoast stock and promote ASUS products in the UK market

Westcoast has expanded its devices portfolio through a new partnership with ASUS.

The agreement will see Westcoast stock and promote ASUS products in the UK, including Vivobook Flip, Zenbook S and ProArt Studiobook One.

The UK-based distributor will also offer finance options, marketing support and logistics services, and make ASUS devices available for its 5,000 existing customers.

Commenting on the new partnership, Paul Hamilton, client director at Westcoast, said: "We're extremely proud to be partnering with ASUS. They are a brand that we have admired for many years for their consistent record of innovation and great products brought to market. This is a significant partnership for both parties to be working in collaboration to drive incremental opportunities."

Ciprian Donciu, UK Country Manager of ASUS, added: "We are very pleased to have found a distribution partner in Westcoast. ASUS sees this partnership as an excellent commitment to the quality we ensure and have full faith that the Westcoast team working with us will be great at getting ASUS products into customers hands."