Misco MD: 'This isn't the old Misco; it's not about hitting call stats anymore'

Misco was one of six companies selected to feature in CRN Rising Stars 2022. Its MD Adam Muir opens up on how the business has changed since his team revived it in 2019

Doug Woodburn
clock • 4 min read
Misco MD: 'This isn't the old Misco; it's not about hitting call stats anymore'

This Q&A appears in CRN Rising Stars 2022, which explores how six high-performance channel partners are prospering in a post-pandemic world.  UK Computer Group acquired the Misco brand in 2019. ...

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