Econocom expands Lenovo partnership to the UK

Econocom becomes just one in six Platinum Plus International Channel partners for Lenovo

Lenovo and the Econocom Group have reached an agreement to expand its relationship with the reseller becoming a Platinum Plus International Channel partner.

So far only six organisations have been given that status by Lenovo. The PC maker has worked with Econocom closely in France, but is now expanding joint operations in the UK, Spain, Italy and Germany.

The deal means that Econocom will now sell Lenovo products and services using the Chinese company's 360 framework. In a press release, Econocom said it will benefit from, "the incremental business opportunities Lenovo's end-to-end portfolio provides."

Neil Berville, executive director of EMEA channel strategy and programmes for Lenovo said, "Lenovo recently announced that it has reached $70bn in revenue for the first time - largely driven through indirect partnerships. We rely on partners who have scale, an in-depth understanding of the market and the ambition to rapidly grow their businesses with Lenovo, and Econocom is a clear example.

"The Lenovo 360 Framework helps partners to offer customers the entirety of our portfolio - across both our Intelligent Devices and our Infrastructure Services groups, something we know Econocom is keen to exploit."

Israel Garcia, international deals managing director at Econocom added, "As an international company with the capability to run international projects, the expanded relationship with Lenovo is natural.

"To be one of the six Platinum Plus International Channel partners across Lenovo's EMEA region is a real honor. It is the quality and collaborative work between our two companies that allowed us to achieve this certification. I am proud of Econocom, the team and the bright future we will deliver with Lenovo."

Lenovo describes its 360 Framework as a "global channel partner framework" which will allow Econocom access to the full catalogue of Lenovo products. This framework will allow both companies to improve, "workforce productivity and collaboration, infrastructure flexibility, and sustainability."