Performanta looking at US acquisitions as part of channel strategy

Guy Golan says the move is one of two essential parts of the cybersecurity MSSP's channel strategy this year

Performanta's CEO has said it is starting to look at acquiring in the United States, calling the prospect one that has been "long on the agenda".

Guy Golan says the move is one of two essential parts of the MSSP's channel strategy this year.

UK-based Performanta sells both directly to customers but also through the channel. Golan previously told CRN that he plans to build out an indirect channel for Performanta to sell its own IP in the shape of its cybersecurity orchestration platform called CORE. The MSSP boss said the firm was already working with giants such as Computacenter, Crayon and Deloitte around its CORE offering.

Speaking to CRN about its channel plans, Golan said he is currently eying up companies that fit in with its channel model.

He also called the American market "one that suffers the most from a lack of proper security".

"At the same time, most of the organisations are American by nature, so there's a little bit of a challenge here that companies are spending most of their money on American resources," he said.

"If we can help and we can disrupt the market by providing great service at lower cost and yet keep customers very much safe, the US is a place we definitely want to be."

Golan said another area of focus in its channel strategy is to "utilise" channel partners.

"They need to sell cybersecurity but if they do want to sell it, they focus mostly on the tech elements," Golan said.

"The services element is something that they don't want to scale. They don't want to buy themselves, or to build it and they'd rather partner.

"So that's great for us. We want to find that symbiotic relationship with those kind of channel partners."

He also called partners "fundamental" to Performanta's strategy, arguing that its platform is "appealing" to the channel.

"At the end of the day we are a small to medium sized organisation and we have no plan to build everything in a way that we do everything ourselves.

"There are enough channel partners out there that this story is appealing to them. They want to disrupt the market and they want to create a level of stickiness with their customers."

In a final pitch to MSPs he added: "I believe that our cyber safety story end platform will help the channel scale even further."