Dell opens £4m executive briefing centre in London
The $5m EBC will be Dell’s 10th globally
Dell is opening a new executive briefing centre (EBC) in London, giving the capital a further boost as a hub for its EMEA business.
The $5m (£4.3m) EBC will be Dell's 10th globally. Dell claims it will help organisations across all sectors and industries to define a path for digital transformation.
The centres offer dedicated spaces for companies to meet with senior Dell executives, subject specialists, partners and peers to discuss their challenges, opportunities and goals.
Dell held more than 500 EBC sessions with EMEA businesses last year and expects the new London centre to host an additional 200 meetings in its first year.
"Increasingly, companies are defined by their mastery of digitally driven business outcomes," said Adrian McDonald, president of EMEA at Dell.
"There is an accelerating clamour for tactile access to subject-matter expertise on these subjects. The new City of London Dell Technologies Executive Briefing Centre is designed to address these needs."