HP UK channel boss says sustainability has become 'core credential' for channel partners
Neil MacDonald says the credentials around sustainability are becoming ever more 'critical' to win bids and deployments
HP's UK and Ireland channel boss has said sustainability is currently "the narrative" among channel partners and has become a "core credential" of the PC and print vendor.
Neil MacDonald says the credentials around sustainability are becoming ever more "critical" to win bids and deployments.
Speaking at the launch of HP's LaserJet E800/E700 series printers, he explained everything HP is doing is "rooted in sustainability".
"Sustainability is a real core credential now of HP," MacDonald said.
"It is something that we are living daily in terms of how we design products and how we operate as a business."
What is HP doing to make its printing more sustainable?
Among things HP is doing is making its printing "forest positive", meaning for every page that passes through its printers, HP will regenerate the forest that use the pulps that are used to create the paper.
It has also had 875 million cartridges returned and recycled through its HP planet partners programme.
MacDonald said: "With channel partners, like security, sustainability is the narrative in the industry at the moment that everybody is talking about.
"The credentials around sustainability are critical in order to win the bids and the deployments. And as a business, across everything we do is rooted in sustainability.
"It's not just one product that we make and we say 'right we now have a sustainability strategy'. It transcends across everything that we do, every way that we operate."
How is HP's acquisition of Poly going?
During a roundtable, MacDonald also gave an update on its acquisition of Poly for $3.3bn.
The PC and print vendor completed the deal - first announced in March - as an all-cash transaction of $40 per share.
MacDonald said that following the closure of the deal in August, the two companies are currently going through a planning and integration phase.
"We're meeting with them all the time now and looking at where we've got opportunities with our relationships and where they've got opportunities with their relationships that we can combine and how that's going to help our channel partners to capitalise," he said.
How will HP's LaserJet E800/E700 series printers benefit partners?
Speaking about the new printers, A3 Category Manager Andy Louch said reducing partners' cost to serve and protecting their investment within a managed print service are things HP looked at in their development.
He said: "There's a lot that we've built in there to try and make the experience for the partners in terms of maintaining the machine in the field as good as possible and reducing their costs as much as possible. But also maintaining the uptime of the machine when it's actually at the customer's site and reducing the amount of disruptions that they get during the machines like for maintenance."