Pax8 buys Microsoft Dynamics Services specialist Bam Boom Cloud

Bam Boom has more than 135 employees across the UK, US, Germany, India, and Canada and focuses on the SMB market

Cloud marketplace distributor Pax8 has bolstered its Microsoft Dynamics 365 expertise following its latest acquisition of Bam Boom Cloud.

Bam Boom has more than 135 employees across the UK, US, Germany, India, and Canada and focuses on the SMB market.

Pax8 says buying the Microsoft Dynamics specialist will create a new market opportunity for its MSPs.

"Business process automation is on the rise, and the Bam Boom acquisition will enable us to create new simple go-to-market strategies and services for partners to build on their Microsoft Dynamics technology offerings," said Pax8 CEO John Street.

"Together, our people, cloud marketplace, programs, services, and resources will enable MSPs to capitalise on the market opportunities with Business Applications solutions and add new revenue streams to their organisations."

Pax8 added it's gunning for a larger share of a potential Microsoft business applications services TAM (total addressable market) of $10.3bn.

According to Forrester, that revenue figure will be met by 2025.

"We are excited for Bam Boom to join Pax8 to scale our technology solutions to the channel ecosystem," said Bam Boom CEO Vicky Critchley.

"Bam Boom is passionate about helping businesses be as sustainable as possible and build a strong foundation with reliable, cloud-based accounting solutions with Microsoft Dynamics 365 Business Central."

She added: "Pax8 will enable us to expand our reach and help more businesses grow with Microsoft business solutions."