TrueFort targets Crowdstrike partners with inaugural channel programme

CRN spoke to VP channels and alliances Jay Dosanjh to find out the aims behind their new channel-first approach

Zero-trust security start-up TrueFort has launched its first ever partner programme as it looks to scale its business.

Founded in 2015 by two former IT executives who worked at Wall Street banks, TrueFort bagged $30m in Series B funding in 2021 and is now moving from a direct to a channel-first approach, VP channels and alliances Jay Dosanjh told CRN.

"Last year, IBM did a big piece of research that found 70 per cent of all attacks involved lateral movement. TrueFort contains lateral movement attempts in real time," Dosanjh explained.

Having enlisted 22-year channel veteran Dosanjh in October, TrueFort now intends to "push everything through the channel," he revealed.

Partners who work with the endpoint detection and response (EDR) vendors with which TrueFort integrates are high up on Dosanjh's target list.

"If you already have EDR vendors such as Crowdstrike or SentinelOne deployed, you don't need additional agents. We can ingest their telemetry data and add the behavioural analytics and the controls and policies, without any additional agents," he explained.

"We're going to create some solution bundles at the partner level. So if you're a Crowdstrike or SentinelOne partner, we would really love you to partner with TrueFort."

Zero trust micro segmentation is "taking off" among the large financial services, healthcare and manufacturing enterprises TrueFort targets, Dosanjh claimed.

He name-checked Akamai-owned Guardicore and Illumio as TrueFort's closest like-for-like competitors.

"The main difference between us and them is that we have the behavioural analytics and we have the real-time enforcement," he explained.

Although TrueFort does not break out revenues, the New Jersey-based outfit is looking to double or even treble revenues in the next year or so, Dosanjh indicated. It has over 100 staff.

Launching a UK office is "something we're looking at", he added.

"That's definitely in the planning stage," Dosanjh revealed.