Riverbed launches new MSP programme
Riverbed’s ACE DEM-as-a-service programme is targeted to partners that serve small to medium enterprises
Network vendor Riverbed has announced its new partner programme.
The managed SaaS Digital Experience Management (DEM) service is focused on scaling the company's Alluvio Aternity DEM business, in particular.
Known as ACE programme, the new Riverbed partner programme is targeted to MSP partners that deliver services to small and medium enterprises, and are new customers to Alluvio Aternity DEM, with less than five thousand global users.
Riverbed hopes the ACE programme can help small to medium enterprises struggling to measure the impact of the digital employee experience (DEX) and customer experience.
"Riverbed is taking its Alluvio Aternity DEM and turning it into a managed service as an expansion of the Riverbed go-to-market strategy as partners look for technology that can keep pace with evolving business and client needs," said Alex Thurber, SVP for Global Partners and Alliances at Riverbed
"Riverbed ACE enables partners to provide DEM-as-a-service to small and medium enterprises, as the need for innovation is greater than ever in today's digital workplace.
"Riverbed is enabling positive change in the IT channel by providing partners with opportunities to expand their business with more flexible and modern licensing models that deliver exceptional digital experiences to customers through our industry leading Alluvio Unified Observability and Riverbed Acceleration portfolios.
"At the same time, this new programme will help to further scale our Alluvio Aternity solution in the market."
In an interview with CRN last year, Kirsten MacGregor, Riverbed's head of alliances and channel sales for the UK and Ireland said that they are taking a "unique and disruptive approach" to its UK channel strategy, as as it believes that other observability offerings in the market are not up to scratch .
"What we had seen in the market was offerings that either sampled data, which obviously leaves IT blind to potential issues or opportunities for proactive improvement," she explained.
"Or we were seeing offerings around this newly coined full stack observability solutions, which fails to capture all relevant user network and application telemetry to effectively troubleshoot.
"The vision of Alluvio Unified Observability is to capture full fidelity data. That's what's key: full fidelity data on every transaction across the digital ecosystem whether that's networks, applications or end user experience and then applying artificial intelligence to provide those actionable insights and intelligent automation."