Blancco shakes up global partner programme to double enterprise business by 2025
The data erasure specialist aims to increase investment in partner resources by 200 per cent with a goal to grow channel-led deals from 50 to 70 per cent for enterprises
Blancco Technology Group today announced a fresh update to its global partner programme in a move it says underpins its commitment to the channel.
The group explained that, as the market continues to deal with security, compliance and sustainability issues related to the growth in data in their environment, Blancco sees an opportunity to take its leadership position within the asset lifecycle market to deliver tangible security and compliance value within the data lifecycle.
Through its channel partners, Blannco aims to grow enterprise deals from 50 per cent to more than 70 per cent to fuel a doubling of its enterprise business in the next 2-3 years.
To meet this objective, the group is committed to a 200 per cent increase in its channel investment in the areas of headcount, platform investments, programme funding and joint marketing.
Blancco told CRN the rationale behind the shake-up was to create a programme that simplifies, incentivises and supports partners in a predictable and consistent way.
Some of Blancco's current channel partners include SHI, Bechtle and Tata Consultancy Services.
"Our evolving partner ecosystem is based on Blancco's vision for the invaluable role that partners play in our growth," said Blancco global director - channel, Christina Walker.
"This is why we're strengthening our channel programme and focusing on providing a simplified experience that will help our partners win more business and ultimately drive growth.
"With significantly more investment into our distribution, enablement, platform, and marketing efforts, we will be able to elevate and expand our partner resources and offer even more robust incentives. Our ultimate goal is to ensure our partners have the resources they need to be successful."
The changes
Blancco's transformed partner programme is designed to accelerate investment in partners who are aligned with the company's vision.
It offers enhanced partner incentives for deal acquisition, adoption, expansion and retention.
Some of the new partner benefits include deal registration across all partner types, structured incremental discounts, priority partner initiatives, and new rewards programmes.
The program features a new single-tier structure that focuses on four sales motions - sell, service, build, distribute - to provide a quicker onramp for companies across the channel partner ecosystem, including MSPs, solutions providers, global system integrators, distributors, resellers and OEMs.