8x8 appoints telecom veteran as new chief revenue officer

Former Twilio and Genesys Lisa Martin will be joining the UCaaS specialist

Unified comms vendor, 8x8 has appointed former Twilio and Genesys executive Lisa Martin as chief revenue officer (CRO).

Reporting directly to CEO Samuel Wilson, Martin will be responsible for driving and maximising revenue growth, overseeing sales strategies, and managing the global sales organisation.

Martin has over 15 years experience in the telecommunications sector. She has led teams in achieving double-digit, year-over-year growth through existing customer, new logo, and geographic expansion strategies, according to 8x8.

She was most recently VP of Flex North America go-to-market at Twilio, and, prior to that, she served as the firm's VP of sales.

Before joining Twilio, Martin spent over six years at Genesys and held multiple enterprise and vertical sales executive positions.

"Helping enterprises become customer obsessed starts with a great sales organisation evangelising the vision of benefits of 8x8's cloud contact centre and unified communications platform," said Wilson.

"Lisa's experience leading sales organisations, especially in the dynamic contact centre market, is going to be invaluable as we continue driving adoption of our industry-leading cloud contact centre and unified communications platform.

"We are excited to have her on the team and look forward to all the great things she's going to accomplish at 8x8."

Martin also commented on her appointment: "It's an exciting time in cloud communications, particularly in the contact centre industry, and I'm thrilled to be joining a company so focused on innovation and growth."

"8x8's single-vendor, cloud contact centre and unified communications platform is an incredible differentiator in the industry, and I look forward to working with the 8x8 team to demonstrate its huge value proposition to existing and future customers."

8x8 has recently been under some redevelopment at the top.

Earlier this month, Wilson was confirmed as CEO, and Kevin Kraus being confirmed as the company's CFO, both after spending a time as interim in the posts.