Malwarebytes launches reseller programme with more lucrative channel incentives to drive partner profitability

The cyber protection vendor is aiming to provide fast time-to-value with channel-first philosophy

Malwarebytes has launched a new reseller partner programme that it claims will help partners create "profitable and consistent business growth".

The programme aims to do this through innovative endpoint security solutions and channel incentives such as lucrative base and multi-year discounts.

The Malwarebytes Reseller Partner Programme is a three-tiered programme offering specific benefits for each level - silver, gold and platinum.

Malwarebytes said partners will benefit from "generous" margin discounts, protected margins on deal registration, lead sharing, NFR licenses, and access to market development funds (MDF).

The programme also supports targeting specific verticals with specialised bundled solutions to fulfil vertical needs and drive targeted engagement with a partner's customer base.

Malwarebytes said partners will also benefit from strong financial growth through competitive pricing and margins to help increase overall earnings potential with deal registrations.

The company also announced a partner portal, the Malwarebytes Partner Experience Centre (PXC) to access sales and marketing resources, register deals and provide customers with free trials.

Sales and technical training will be provided through the new reseller programme as well as marketing resources such as co-branded collateral, a global campaign repository and partner communications.

Malwarebytes has been looking to expand its channel reach for some time. In September 2022, it announced plans to double the size of its channel team with a £100m investment.

"Today's evolving threat landscape means that organisations are leaning on their partners to be their trusted IT advisors and cybersecurity experts more than ever before," said Jason Coville, chief sales officer at Malwarebytes.

"We believe it is critical to invest in and support our partners as they guide their customers to a more secure future.

"We are committed to providing our partners with cutting-edge security solutions that are easy to use, create growth and provide fast time-to-value."

Philip Walsh, channel account sales leader at Malwarebytes for EMEA also added: "At Malwarebytes, if it doesn't work for our channel partners, it doesn't work for us.

"Our new reseller programme has many elements truly valuable for partners looking to create profitable and predictable businesses.

"We are focused on making Malwarebytes easy to buy, sell, deploy and manage."

Scott Young, SVP for product management at Malwarebytes partner, TD Synnex, commented on the announcement saying: "TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future.

"With the Malwarebytes partner program as part of our vast portfolio, we're able to enrich the breadth and depth of our offerings, so customers can do great things with technology."