DWS launches Cloud Market following double acquisition

The new launch offers a unified platform experience for DWS partners

Digital Wholesale Solutions (DWS) has announced the launch of Cloud Market, a partner portal providing a unified platform experience across its entire product portfolio.

DWS bills itself as a platform business that uses automation to deliver connectivity, voice, IP communications, cloud and hardware services to the channel.

The launch follows DWS' double acquisition of Giacom and Union Street in 2020 with a vision to "make life simpler" for channel partners by becoming a single source supplier of comms, cloud, hardware, and billing services.

Alongside the unveiling of Cloud Market, DWS announced that the companies within the DWS group which includes Giacom and Union Street technologies, will also be uniting as one under the Giacom brand.

Cloud Market brings together four of DWS' existing platforms (DWP, DPP, Techstore and CloudMarket) into one place. With improvements including intuitive navigation, performance enhancements and the ability to explore all the company's offers in one place.

DWS said that while Giacom may be bigger in size and scale, the company has been quick to emphasise that it remains 100 per cent partner-focused and passionate about helping them win and grow their business.

"Our £10bn addressable market in the UK is huge and our mission is for every penny of this to be spent with our partners," said DWS CEO Terry O'Brien.

"Cloud Market is our first step in realising this vision, bringing our partners easy access to a single source for quoting, provisioning, servicing, billing, training and enablement."

The DWS boss added that with the launch it seemed an "appropriate time" to realise another important part of the group's vision, bringing its three organisations together under one brand.

"This has always been our ambition, but we wanted to do it at a meaningful point in the development of our organisation as one business," O'Brien continued.

"We considered launching a new brand, however realised that in Giacom and Cloud Market, we already had recognised and trusted cloud brands that many of our partners already knew and that could take our business forward into the increasingly cloud-first future of the IT and Telecoms market."