Linda Höljö resigns from the role as CFO of Proact

The CFO is hanging up her boots at the Swedish MSP

Linda Höljö is leaving Proact IT Group and has resigned from the role of CFO and VP investor relations for an external opportunity.

She has worked at the VMware partner since 2020.

"Höljö has, during her time as CFO for Proact, contributed to the growth of the company and its strong financial position, and she has been instrumental in the development of the business," said Jonas Hasselberg, CEO and president of Proact IT.

"As she leaves Proact, I'd like to extend a big thanks to Linda for an excellent cooperation and I wish her the best of luck in her future endeavours."

Höljö added: "It's been a true pleasure working at this fine company during the past three years.

"I'm proud of what we have achieved together and the steps we've taken on the company's strategic journey. With Proact's great employees and colleagues, I'm convinced the company will continue to be successful."

The recruitment of Höljö's replacement will be initiated immediately. She will remain in her role until her successor is in place, albeit no longer than January 2024.

The road ahead

The Swedish MSP has been on a growth journey in the last year with a reported revenue spike of 28.4 per cent to SEK 3.3bn (€303m) for the period between January to September 2022.

For 2023 Proact partner boss Jonas Hasselberg, said he will focus on delivering solutions to help customers on their digital transformations and recruiting new talent to scale the business.

In an interview with Proact CEO sister publication CPI pressed him to predict the future on how he thinks IT procurement will evolve this year.

"I think from a customer perspective, it's clear everybody's going to the cloud in one way or the other," he said.

"And we are going to see an increase in customers wanting to buy as-a-service.

"We're largely gearing our offerings towards more enterprise or mid to large size customers. Their solutions tend to be somewhat custom; they need to integrate with their overall infrastructure, the governance models, and their IP operations.

"So that makes up kind of being custom to some degree but also being able to buy as-a-service is a clear shift, but also a little bit demanding."