New CMO at GoTo as comms vendor makes more C-level hires

Peter Mahoney brings over three decades of leadership experience

GoTo has appointed Peter Mahoney (pictured) as its new chief marketing officer, reporting to CEO Paddy Srinivasan.

Mahoney's appointment comes hot on the heels of the recruitment of Attila Török as GoTo's CISO and Meredith Hawkins as chief people officer.

Mahoney joins a 35-year vet as a marketing and product executive with experience in the role of CMO for start-ups through multi-billion-dollar public companies, including voice and AI group Nuance Communications, Inc., where he worked for nearly 13 years.

He also founded and served as CEO of Plannuh, a venture-backed software company providing an AI-driven platform to automate marketing leadership.

"When we set out to find a new CMO to bring GoTo's marketing efforts into the next growth phase, Peter was a clear match," said Srinivasan.

"His extensive expertise and passion for developing and optimising marketing plans, coaching marketers, executives, and early career leaders makes him extremely well-positioned to drive demand for our suite of products around the globe."

GoTo gains Mahoney following its rebrand in 2022 and a new tri-annual product innovation release cadence.

Mahoney adds: ""I am thrilled to join GoTo and look forward to partnering with GoGetters around the world.

"I've always been impressed by this company and its vital role in solving some of today's most critical remote support and communication needs. Together with strong go-to-market models, diverse talent, and a tremendous opportunity for scale and growth, GoTo is a dream role for an operational marketing executive. I look forward to working with the team to unlock the next gear of growth."