Midwich aims high with hat-trick of newly promoted directors

The AV distributor is riding on a wave of success and promoting three of its most promising employees to director-level

Midwich has announced the triple promotion of Kane Barker, Katie Ford, and Aaron Lawther to directors.

Effective immediately, Barker will become divisional director, Ford will become channel marketing director, and Lawther will become director of internal sales.

All three have been with Midwich for a combined service of more than 36 years.

The news comes as the AV distribution giant hit big milestones in 2023, including joining the £1bn club and logging the strongest annual growth in its history.

Midwich's organic growth was 20.7 per cent last year, almost double that of the wider AV market.

"When I joined the company 17 years ago, I never would have imagined how far my career would develop," said Barker.

"The business is constantly evolving and offering exciting new opportunities to work with our vendor partners, colleagues, and businesses across the Midwich Group to grow together as well as giving me the privilege of working alongside fantastic team members."

Ford also said: "I am honoured to be given this opportunity, and this success should be credited down to the wider team who are, without a doubt, the best marketing team in the industry.

"Over the last six years, they have gone from strength to strength to deliver real value to our vendor partners and customers, and I cannot wait to see what else we achieve together."

Lawther commented: "Since joining Midwich more than 13 years ago, I have worked in various roles covering the sales floor and commercial aspects of the business.

During that time, I've had the luxury of working alongside some brilliant mentors who have helped support me in my career and, as a result, have helped me to achieve this opportunity today. We have an incredible team here at Midwich, one I'm truly proud to be a part of."

Finally, Mark Lowe, Midwich UK&I managing director, shared his thoughts: "I am very proud of what we have achieved over the years, and it has always been my belief that the development of our people is behind our success.

"It is very important to me therefore, that we afford our team an abundance of opportunities to develop and progress wherever possible. This includes the chance to undertake new roles across our global businesses. This is something that I have experienced and have benefitted from. I am thrilled that we continue to offer the same opportunities to others.

"To be able to announce that Barker, Ford, and Lawther have been appointed directors of Midwich is fantastic news and is testament to their hard work and dedication.

"I wish them all the success in their new roles."