Dell finishes first in slower paced PC market race

Shipments fell short of pre-Covid levels despite slightly exceeding expectations

The global PC monitor market saw a year-on-year drop of 17.1 per cent during the second quarter of 2023, according to figures from IDC.

The researcher, however, said the market "slightly exceeded" expectations by reaching just over 29.9 million units, but still fell short of pre-Covid levels seen in Q2 2019.

IDC claims this is a sign that "recovery remains a work in progress" following the surge in volume witnessed from 2020 to 2022.

Leading the pack of top PC monitor vendors was Dell, earning a market share just shy of 20 per cent.

The likes of TPV, HP Inc, Samsung and Lenovo rounded up the rest of the top five.

IDC's figures showed that all regions experienced a slump compared to the previous year, with North America and Western Europe seeing the most significant declines.

While the global market's performance was better than forecast, ongoing challenges persist, leading IDC to adjust its market forecast.

A further 10.3 per cent decrease in shipments is anticipated for 2023 due to weak demand and prevailing macro-economic uncertainties.

Recovery in 2024

The market is expected to rally in 2024 according to IDC, as consumer demand recovers and businesses migrate towards Windows 11 PCs, which is expected to stimulate office monitor purchases.

However, the firm warns this rebound will be gradual with volumes not expected to surpass 2019 levels until 2025.

Beyond 2025, IDC predicts market stabilisation, driven by a larger installed base resulting from the hybrid work model and continued growth in gaming monitors.

"In 2024, we will see the introduction of new monitor models that offer enhanced value propositions," said Jay Chou, research manager, worldwide client devices tracker at IDC.

"Anticipate a wide conversion of existing models to faster 100 Hz panels, an increase in mini-LED monitors, and continued growth in the gaming segment. These developments should increase reasons for consumers and businesses to consider upgrading their displays, contributing to the continued evolution of the monitor market."