Trend Micro launches redesigned partner programme
The cybersecurity vendor is hoping to help partners embrace AI
Cybersecurity vendor Trend Micro has announced a "complete redesign" to the company's worldwide partner programme, saying the growing security demand gap can be closed with services like MSSP, MSP, SOCaaS.
The updated programme is designed to drive business growth for partners and allow them to further deliver exceptional value to end customers.
Trend Micro CEO, Eva Chen, commented: "Our partners have been an indispensable part of our extraordinary journey spanning over three decades.
"We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world.
"As we introduce a new era of the channel with this completely re-designed partner programme, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle."
To address the increased challenges of the market, Trend is hoping to improve the ability for partners to offer assessments to customers, including cyber risk assessments, new additions of external attack surface, cloud posture, and Azure AD assessments.
Anne Saunders, global director of cybersecurity partnerships at Capgemini said: "Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers.
"As we see growing complexity in the cybersecurity landscape, our partnership with Trend is a key element to our success in enabling business transformation.
"We're looking forward to giving more customers the tools they need to secure their organisations with confidence."
The Trend Micro partner programme hopes to enable channel partners to:
- Embrace AI with Trend Vision One generative AI capabilities, empowering SOC teams to accelerate daily workflows, enhancing their performance and productivity.
- Increase profitability with stacked benefits from capabilities, deal participation and co-selling, marketplace competitive private offers and recognised partners' influenced revenue in services and consulting.
- Expand services with new competencies for partners to earn their technical and service validations in cloud security, professional services, managed security services, SOC, IR, and more.
- Co-sell and generate more leads with multiple lead gen tools and customer workshops, including co-branded risk assessments, cloud security for AWS and Azure workshops, online demo environments, marketplace incentive campaigns, and numerous co-sell and co-branded sales tools
Trend Micro said its partner programme is built on the foundation of a channel business comprising 147,000 profiled partners, more than half of whom took broader cybersecurity training in the past year.
Deal registration has seen a significant increase, especially by co-selling partners, with 42 per cent YoY growth in AWS CPPO partners and a 46 per cent YoY increase in MSP partners selling XDR.