Calling all partners: Zoom introduces new programme update

The Zoom Up update introduces a new tier system and more benefits for partners

Zoom has announced the imminent release of an update to its Zoom Up partner programme introducing a new holistic partner development and reward model.

The update of the Zoom Up partner programme will be available to all partner types and is centred around "empowering partners" to grow their practice alongside Zoom, providing the highest level of solution and service for their customers, and achieving greater rewards and profitability.

This 2.0 version of the Zoom Up partner programme is scheduled to launch in early 2024 and will be launching three new partner levels to better align with the level of investment partners make in Zoom.

There will be a Silver, Gold, and Platinum level.

Partners will be able to onboard to the Zoom Up programme after they complete the Foundation's accreditations in just a few hours of training.

They will be able to then move up to the Gold level with a demonstration of knowledge depth within one product by achieving a product competency.

At the highest tier of the programme, partners can achieve Platinum level by proving knowledge and skills across the Zoom portfolio by obtaining multiple product competencies, a demonstration of breadth and depth of expertise.

Existing partners will automatically transition to their corresponding level at launch and will immediately have the opportunity to move up the levels.

"Because partners play a critical role in Zoom's growth, we recognise that they must have the right tools and resources readily available to forge a clear path to expand and succeed," said Todd Surdey, head of global channels and business development at Zoom.

"This next evolution of our partner programme will unlock unparalleled opportunities and profitability for partners, and I look forward to the continued acceleration of the Zoom growth in collaboration with our partner network as we carry forward in this next chapter."

This shift in the Zoom Up partner programme is also intended to provide significantly greater rewards of profitability, access to resources, and Zoom investments.

Partner rewards are tiered in accordance with the Zoom Up level, which provides various benefits aligned to both partners' investment and performance.

New partner benefits

In addition to Zoom Up enhancements, Zoom is unlocking various offerings and resources to assist partners along their practice development and selling journeys.

The partner customer success programme, for example, will provide partners with the expertise to take on full ownership of the post-sale customer relationship and generate mutual growth through enhanced adoption and renewal of Zoom's services.

A partner support programme will empower partners to provide customers with technical support by introducing four support levels based on their level of investment within Zoom.

These levels will put partners in control of the customer support relationship and allow a faster time to resolution, overall improving the customer/partner experience.

Zoom has also advanced its Partner Demand Centre with AI-based marketing. Partners can now create AI-generated Zoom content for marketing campaigns in more than 150 languages.

Beginning in September 2023, Zoom referral partners will also be able to refer leads and receive commissions for the sale of employee experience platform, Workvivo, following Zoom's acquisition of the business in April.