TD SYNNEX adds Palo Alto Networks in Europe

The deal will see Palo Alto’s cybersecurity portfolio distributed to the vendor’s commercial market and SMB VARs

TD SYNNEX today announced a European distribution agreement with Palo Alto Networks which will enable partners to access and resell the vendor's cybersecurity hardware and software products.

The distributor will leverage its digital engagement and distribution capabilities both to support Palo Alto's existing and new commercial market partners, increasing the reach of the vendor's solutions across TD SYNNEX's community of SME value-added resellers in the region.

Partners can access Palo Alto Networks solutions through TD SYNNEX's digital commerce platforms and can also benefit from specialist sales and advisory support from the distributor's local cybersecurity experts.

Driving growth in the cybersecurity sector continues to be a priority for channel partners according to TD SYNNEX's recently published Directions of Technology report, which is based on research into partner sentiment conducted by the distributor.

The report found that channel partners identify security solutions as their top revenue driver - both now and in the near future - and that investing in cybersecurity skills in their organisations is a key priority.

"With Palo Alto Networks we are bringing a trusted, premium offering of enterprise-grade security products and services to the SMB channel," said TD SYNNEX VP of security and networking in Europe, Sam Paris.

"We look forward to applying our people's deep security specialisation, alongside our data-driven engagement and enablement capabilities to help partners to enhance their practices, grow their businesses and protect customers against ever-evolving cybersecurity threats."

Claudette Atkinson, senior director for distribution in EMEA & LATAM, at Palo Alto Networks added: "We're thrilled to announce our partnership with TD SYNNEX. It marks a pivotal leap in amplifying our reach to new SMB and commercial partners.

"With their robust digital capabilities and 'always-on' marketing approach, TD SYNNEX will help us unlock Palo Alto Networks' potential in this space. Together, we're ensuring more partners and customers engage with our platform story, delivering next-generation solutions to address today's security challenges for all customers."