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Broadcom takes top VMware accounts direct 'effective immediately'

'Effective Immediately: Strategic customer segments are no longer eligible for Opportunity Registration,’ Broadcom wrote to partners in a newly issued Opportunity Registration Policies, according to material obtained by CRN

08 January 2024 • 4 min read

Broadcom is taking VMware's top customers direct - about 2,000 accounts, according to two estimates - and will reject attempts by partners to register deals with them, according to multiple sources...

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Broadcom tells partner negotiating for charity 'VMware is not for everybody'

“The statement that came back to me from Broadcom was, ‘We appreciate that with these changes VMware is not for everybody,’” says Tom Smyth, head of technical solutions as Misco. “Everyone else can use it. Broadcom is not going to gear its decisions towards them anymore. … I can appreciate that. I can respect their decisions. It’s not something I would do personally.”

24 April 2024 • 5 min read