Infinigate appoints Denis Ferrand-Ajchenbaum as chief growth officer

Former Exclusive global SVP joins the VAD to handle strategic growth

VAD Infinigate has appointed Denis Ferrand-Ajchenbaum, as its chief growth officer (CGO), joining the Infinigate executive management team.

As Infinigate's CGO, Ferrand-Ajchenbaum will have group-wide responsibility for strategic growth enablers, including value proposition and vendor strategies, portfolio development, composite solutions, cross and upselling capabilities, best practices sharing, cloud and professional services, market intelligence, marketing and branding, go-to-market strategy and business analytics.

Ferrand-Ajchenbaum joins Infinigate from Exclusive Networks, where he spearheaded the company's global business development, vendor strategy and ecosystems as Global SVP.

He brings 30 years' experience in enterprise IT, including VADs, resellers and vendors.

"I am excited to join Infinigate to help foster and coordinate its next phase of growth and development.

"I look forward to working with all our teams, both internally and externally, to share best-in-class actions & knowledge transfer and deliver compelling solutions from our extensive vendor portfolio that our partners can leverage to address real business challenges." Ferrand-Ajchenbaum commented.

"I am particularly glad to join a company where technology experts represent such a high percentage of the employee base.

"Providing expert consultancy on the solutions we provide is a very important service we offer in a very complex technology landscape."

Welcoming him to Infinigate, Klaus Schlichtherle, CEO at the group, said: "We are delighted to have Denis join the team.

"He brings a wealth of experience, expertise and drive that will stand us in good stead to reach our ambitious goal of €5bn revenue by 2027.

"The cybersecurity market continues to present considerable opportunities for the channel and weare confident we have the strategy, resources, technology and business know-how to generate growth and share our success with all our partners."

The appointment comes as Michael Frisby, SVP of cloud services at Infinigate outlined plans for the VAD to grow even further in Europe.

Frisby revealed the group has grown more than 20 per cent year-over-year from a revenue perspective, claiming its core business has exceeded market growth to boot.

The SVP says these opportunities, specifically in the SMB space, are what he sees as the company's bright spots.

"There's high penetration of Microsoft 365 out there today. If you look at the corporate and enterprise space, there's high penetration of subscriptions in that world. But it's more of a mixed bag in the SMB world," Frisby says.

"I think the opportunity around driving more cost effective security solutions around things like Microsoft 365 Business Premium, is a big opportunity.

"The adoption of Azure is still relatively small in the SMB segment where we focus, and there's still a huge growth opportunity of helping customers modernise their IT infrastructure and moving that into the cloud."