Sophos gives channel TLC with new Partner Care service

Partner Care delivers 24x7 administrative and operational support to boost channel partner profitability

Sophos says it is expanding its commitment to the channel with the addition of Partner Care, a new offering in its global partner program.

The new launch features a dedicated, 24x7 team of Sophos experts who handle non-sales related questions and operational support.

It is designed to speed up response times for the cybersecurity vendor's partners and MSPs needing assistance with administrative and operational tasks, freeing them up to focus on selling and securing their customers.

"Sophos has never been more committed to the channel, and we're always looking for new and improved ways to support our partners. We saw a need to help partners create efficiencies so they have valuable time back to focus on selling and supporting their customers with advanced security solutions and managed services. This has been in the works for some time, and we're excited to officially introduce it to our partners," Kendra Krause, SVP of global channels and small business sales at Sophos told CRN.

"We always work very closely with our partners when designing new offerings. In this case, we looked at the most frequently asked questions from partners and we interviewed our top 300 partners to understand their needs and how we can best support their business and growth."

Sophos Partner Care offers a single point of contact for quoting, navigating the partner portal, addressing licensing queries, Not For Resale (NFR) requests, and more.

In addition to Partner Care, Sophos is offering several enhancements to its global partner program, including an additional five per cent reward on top of a deal registration discount for partners selling Sophos Managed Detection and Response (MDR). This expires March 31, 2024.

Richard Wenger, account executive, at Sophos partner Point Broadband LLC added: "Being busy with administration can consume a lot of time and cost, so the idea that Sophos now has a focused Partner Care program and dedicated team to handle it is unbelievably beneficial.

"We are looking forward to the training and enablement of the ‘tool,' so we can start executing right away. Every bit of time away from the sales cycle is time away from building relationships and being trusted advisors to our customers. This Sophos Partner Care program is essential to my business."