ExtraHop refreshes tier system and benefits for partners in new channel programme release
Following a strong 2023 with $200m in ARR, ExtraHop is channelling further growth through partners going ahead
Cloud-native NDR vendor ExtraHop is launching a new partner programme to create "maximum value and opportunity" for partners modernising security infrastructures.
The programme will debut under the leadership of newly appointed VP of worldwide channel sales, Christine Camp.
The new programme will provide partners with benefits such as new pricing and discounts, an interactive partner portal, a restructured tiering system, free training and enablement, recognition and awards programmes.
"Together, these changes will allow partners to receive more recognition for their work in the channel and unlock more ways they can work with us," a spokesperson from ExtraHop told CRN.
The restructured tier system has three levels of classification, each with their own set of benefits catered to partner needs, the vendor explained, and partners will be able to move between tiers based on their investment and how they meet certain programme requirements.
"The new programme makes it easier than ever for organisations to access our cloud-native RevealX platform via a network of trusted partners who are dedicated to your overall success.
"Organisations can leverage the combined expertise of ExtraHop and its partners to navigate the complexities of today's threat landscape and deploy network security that helps organisations investigate smarter, stop threats faster, and move at the speed of risk."
The cherry on top
ExtraHop capped off a strong 2023 with $200m in ARR, largely driven by strategic alliances with key technology and channel partners.
According to Gartner, NDR market spending is expected to grow to $2.64bn by 2027.
Amid a growing demand for NDR services, ExtraHop sees an opportunity to work with its partners to further develop more innovative offerings that empower customers to buy down their cyber risk.
Following $100m in growth capital from investors, the company said it is fully committed to its partner-first strategy, launching the new programme to revitalise partner relationships with greater resources and support.
The vendor is offering partners and joint customers new pricing and discounts, an interactive partner portal, a restructured tiering system, free training and enablement, recognition and awards programmes.
"Partners are a foundational component of ExtraHop's sales efforts and a long-term investment in the channel is a primary scale vehicle as we expand our global footprint," said Marc Andrews, CRO at the vendor.
"Our new partner programme will offer an opportunity to further address the growing need for cutting-edge network visibility solutions and help customers build business resilience in the face of advancing cyber threats."
Steering the new partner programme, Christine Camp, VP of worldwide channel sales, comes to ExtraHop with more than 20 years of experience at leading enterprise technology organisations.
She most recently led global channel strategy at Palo Alto Networks, where she launched two new, innovative partner programmes and drove measurable revenue growth. Prior to Palo Alto, Camp held leadership positions at NTT Communications, Visage Mobile, and Verizon.
"Across the industry, ExtraHop has demonstrated the power of the network and is recognised for its revolutionary platform that can stop cyberattacks in a way other technologies can't," said Camp.
"NDR has the potential to make a tremendous impact on how we approach enterprise cybersecurity, and there is a significant opportunity for partners to reap the benefits.
"With a channel-dependent culture, we're committed to offering them even more meaningful engagement and resources to succeed."