AWS showcases partner-first genAI strategy at 2024 summit

The vendor highlighted AI opportunities as partners discuss monetisation challenges

Andrea Gaini
clock • 4 min read
Ruba Borno, VP of worldwide channels and alliances at AWS
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Ruba Borno, VP of worldwide channels and alliances at AWS

Taking over the Tobacco Dock in Shadwell, this year's AWS Partner Summit London brought together hundreds of partners, with generative AI taking centre stage and how the channel is pivotal to AWS' ...

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