TD SYNNEX aiming for 100 new partners equipped for IBM's gold-tier partner status
The distributor is launching its IBM watsonx Gold 100 programme to bring more partners to gold-tier status with the vendor
TD SYNNEX has launched its IBM watsonx Gold 100 programme, which aims to recruit 100 new partners and equip them to achieve IBM's gold-tier partner status.
Gold-tier partners can take advantage of IBM watsonx opportunities through a combination of IBM technology and TD SYNNEX value-add capabilities.
The distributor is positioning this partnership as a key pillar of its AI enablement strategy, as the channel moves to unleash the full potential of the technology.
Globally, the number of partners planning to offer AI solutions jumped 625 per cent in just one year, according to the TD SYNNEX Direction of Technology report.
But according to IDC, 80 per cent of partners will not fully capitalise on AI-related growth and development potential in 2024 because of the inability to identify immediate opportunities relevant to their business profile.
"When it comes to investment in AI, it can be difficult for partners to know where to start so we aim to provide not just solutions, but guidance, training and enablement to help them navigate the AI revolution successfully," said Sergio Farache, exec VP for strategy and global technology business at TD SYNNEX.
"This comprehensive programme is one example of how our Destination AI programme can help partners harness the massive opportunity for growth available through AI, including the opportunities made possible by the IBM watsonx platform."
The programme will help select partners grow and maximise their AI practice with the IBM watsonx AI and data platform. It will include:
- Enablement and training
- Business planning and sales acceleration
- Marketing and demand generation to help leverage IBM partner assets
- Expert services and pre-sales support
- Demos including Centre of Excellence resources and on-demand access to IBM learning and demo environments on IBM Cloud
As part of this collaboration, TD SYNNEX will establish IBM watsonx Centres of Excellence in four TD SYNNEX locations in North America and Europe in 2024, where partners will be able to experience POC watsonx solutions and get personalised enablement support.
"The key to adoption and success with AI is enabling partners with fast access to the technology, use cases and hands-on training," said David La Rose, general manager, IBM Ecosystem, Sell.
"To better support our mutual clients who are using our portfolio of AI and hybrid cloud offerings, our collaboration with TD SYNNEX is providing the resources to prioritise the needs of growing partners, such as rapid skills transfer, opportunity planning and ongoing sales and revenue growth support.
"These tools can be transformative for a partner's business trajectory and are just one example of how the IBM Ecosystem is working to cultivate growth and AI adoption for all kinds of partners."