Broadcom CEO: 'Old VMware model created 'channel chaos and conflict in the marketplace'

Hock Tan claims simplified go-to-market strategy benefits customers, while some partners report negative impacts on business

clock • 7 min read
Broadcom CEO: 'Old VMware model created 'channel chaos and conflict in the marketplace'

Broadcom CEO Hock Tan said the 'chaos and conflict' that dominated VMware's go-to-market model prior to Broadcom's ownership has been simplified thanks to a massive SKU reduction, a cut to the numb...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
WWT CEO on 'unhappy' Broadcom VMware customers seeking alternatives and WWT 'tripling' AI initiatives

Vendor

Kavanaugh tells CRN about Broadcom's VMware approach, AI partnerships, and guiding customers through technological shifts in enterprise IT

clock 12 July 2024 • 6 min read
Salesforce channel chief on AI enablement and the data strategy 'unlock' for partners

Vendor

As the CRM vendor moves to align its data and AI strategy, its channel chief wants to ensure consistent service quality and communication across its vast partner network

clock 07 June 2024 • 3 min read
Partners react as Nutanix doubles down on channel amid Broadcom-VMware disruption

Vendor

Partners share trust in Nutanix for flexibility, profitable alternatives as Broadcom acquisition shakes up VMware business during .Next conference in Barcelona

clock 23 May 2024 • 6 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

These vendors made major updates to their channel programmes in H1

These vendors made major updates to their channel programmes in H1

From ESG to services and AI, the first half of the year saw a raft of vendors use improved margins, tiering and certifications to improve the way they work with partners

clock 23 July 2024 • 3 min read
SAP announces restructuring to impact 10,000 employees in 2025

SAP announces restructuring to impact 10,000 employees in 2025

The vendor outlined the cuts alongside announcing strong Q2 performance

Andrea Gaini
clock 23 July 2024 • 2 min read
Google's $23bn Wiz bid fizzles

Google's $23bn Wiz bid fizzles

Startup cites antitrust and investor concerns

John Leonard
clock 23 July 2024 • 1 min read