WithSecure appoints new head of channel for the UK & Ireland

Samantha Cotton will steer WithSecure through next phase of channel growth

WithSecure, formerly F-Secure Business, has appointed Samantha Cotton as its new head of channel for the UK & Ireland.

Used by IT service providers, MSSPs, and businesses worldwide, the Helsinki-based vendor delivers outcome-based cybersecurity solutions that protect mid-market companies.

Cotton (pictured) brings more than a decade of experience in cybersecurity. Joining from Bitdefender, she has previously held channel manager roles at Claranet and e92plus – creating, executing and growing their partner sales strategy and base of regional channel partners.

"Samantha's experience and market knowledge makes her the ideal leader as we focus on the next phase of channel growth in the UK," said Dean Porter, regional vice president at WithSecure.

Cotton will play a pivotal role as the security specialist vendor continues to expand its partner network and build on growing demand for its cybersecurity products and services.

WithSecures also aims to answer this growing demand not only by appointing key people, but also through new tools and security solutions.

In May it launched Elements Exposure Management to help organisations predict and prevent breaches and Luminem, a GenAI capability with the mission to improve the efficiency and effectiveness of cyber defence teams.

"WithSecure stands out in the market not only for its service innovation and best-in class cybersecurity products, but also for recognising the importance of working together with its partner network. I'm looking forward to continuing to make sure we bring this value to even more partners across the region," said Cotton.