Two for the price of one: TD SYNNEX buys Prolink to grow security skills in Turkey

The addition of the VAD allows the distie powerhouse to beef up its cybersecurity capabilities and grow its footprint in Turkey

TD SYNNEX has acquired Turkish value-added distributor Prolink to bolster both its cybersecurity offering and footprint in Turkey.

Prolink is an independent distributor specialising in networking and security solutions for the Turkish market.

Founded in 1997, the company currently operates with a workforce of 60 employees across offices in Istanbul and Ankara supporting a network of more than 300 reseller partners.

George Troughton, communications manager for Europe at TD SYNNEX tells CRN the distribution giant was drawn to Prolink for two reasons.

"Strengthening market position in Turkey and also reinforcing thanks to Prolink's strength in cybersecurity and networking brands and solutions expertise.

"Their vendor portfolio is highly complementary to ours."

The NYSE-listed distributor posted a 0.8 per cent revenue increase in its fiscal second quarter ended May 31, 2024 to earn $13.9bn.

Revenues in Europe however dipped 0.8 per cent to $4.4bn.

Behcet Yumrukcalli, vice president of Türkiye for TD SYNNEX, said: "The highly complementary combination of Prolink and TD SYNNEX will amplify our ability to deliver differentiated and transformative IT solutions that power our partners' business growth.

"Prolink brings recognised strength in IT security solutions, while TD SYNNEX's focus on high growth technologies will expand the choice and value we can bring to the whole Turkish market."

The completion of the acquisition is contingent upon customary closing conditions, including receipt of required approval from Turkish regulatory authorities. Pending this approval, both companies will continue to operate independently.

Ken Bradley, founder and CEO, Prolink, said: "This acquisition represents an exciting new chapter for our company and our employees. I am enormously proud of the value our team has brought to the Turkish IT market over the past 27 years.

"When making this strategic decision for Prolink, we knew we had found the right partner with TD SYNNEX for our employees, our customers and our vendors. As we embark on this new phase, I am eager to see the exponential acceleration that awaits us and, most importantly, our partners."