The latest Window of opportunity

Microsoft's new OS can be used in a number of ways to develop ongoing business, notes Mark Herbert

Those within the enterprise, with bigger budgets and requirements are still wondering what Windows 8 means for them. This is an opportunity for the channel to educate the market. Windows 8 is a consumer-focused app-based OS that will nevertheless be used in many enterprises.

In the past, when Microsoft launched a new Windows OS, the attitude from many businesses has been to stick with what they have – if something works, why change it? This time, though, things may be different.

Windows 8 will facilitate an overhaul of the traditional ways of working and a move towards more app-based, touchscreen computing. It can work across a range of hardware platforms – desktop, laptop, tablet or smartphone.

Microsoft will certainly be giving Apple a run for its money as IT departments begin to compare the manageability of the Microsoft tablet and Windows Phone 8 with Apple's iPad and iPhone, especially when it comes to data security.

I believe that many business decision makers are recognising, even subconsciously, the need for cultural change within their organisations. And with Windows 8 in the mix, the channel now has more options to play with here.

Initially, channel players specialising in software can use the Microsoft successes they've already enjoyed to pave the way for new opportunities.

In addition, hardware resellers are already beginning to see new devices coming their way. Microsoft has set the standard with its Surface tablet, and this will force other manufacturers to raise their game when it comes to quality.

Therefore the channel can expect to see increased competition in this space, and should jump on it.

Windows 8 apps are designed to help mobilise workplace environments. It's these apps that will help drive adoption in the enterprise because for the first time Windows users will be able to go to an apps marketplace and download tools for business.

Because of this, channel players may begin to feel less necessary to the future of software supply. However, I believe we can also expect, at the very least, channel-friendly payment systems for organisations purchasing enterprise-wide apps, which should also prevent employees from buying their own apps on expenses.

Mark Herbert is founder and business development director of intY