Although companies have increasing amounts of customer data, they are not always using it well enough, says NetApp's UKI director Elliot Howard
‘Customer centricity' is one of the major buzz words dominating the customer-service space right now. To me, the customer-centric approaches are not far-reaching enough and brands should be asking ...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?