RIP platinum, gold, and silver partner programmes - the new model is here

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Gary Morris and Jay McBain
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Gary Morris and Jay McBain

The shadow channel is coming into the light and will displace the traditional channel, argue Forrester's Jay McBain and Successful Channels' Gary Morris

Channel partners have proved to be remarkable change-agents, both in front of their customers and in their own businesses. Thinking about the amount of churn over the past 35 years can be downright...

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