ROI is dead. Or it should be - Coterie

In this opinion piece, founder of vendor-agnostic partner forum Coterie Community, Helen Curtis, shares her view on how partners could reconsider measuring growth

clock • 4 min read
ROI is dead. Or it should be - Coterie

ROI is often the sole measurement of success and yet value creation plays a huge part in company growth, so how can we start to recognise this? "Yes, but what's the ROI on that?" It's a well-wor...

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