Simon Ognall

Managing director, ShiftF7

Career so far I worked in sales at Bonsai, was managing director at Simmons Magee, Bytes, Teksys and ShiftF7.

Do you care about green IT? Yes and we try hard internally, and it underpins out ‘Efficient IT' approach to customer solutions.

If you could be in a rock/pop band, which one would it be and who would you be? I'd love to be Neil Diamond.

What is the best corporate jolly you have ever been on/taken partners on? I went to the Rugby World Cup in Australia with a vendor. And I took partners to the Rugby World Cup Final in Paris.

Has 2009 been as bad as everyone said it would be? No.

Have any of your predictions come true this year? Yes, we won the Ashes, and my wife kept buying clothes.

What do you see as the channel's biggest challenge in 2010? The usual: vendor squeeze, and suicidal self inflicted margins.

What is the best part of your day? Watching Top Gear with my young son before he goes to bed.