John Massey

Managing director, Actimax

Career so far I started my career in large-scale industrial management. Then in 1981 I founded and became managing director of Online Maintenance and Call Back Communications. In 1997 I founded and became managing director of Actimax.

Do you care about green IT? Yes, we are carbon neutral and we have a green web site. We also recycle paper, cardboard and printer toners at Actimax.

If you could be in a rock/pop band, which one would it be and who would you be? Simply Red, Mick Hucknell.

What is the best corporate jolly you have ever been on/taken partners on? Skiing at Whistler.

Has 2009 been as bad as everyone said it would be? No, not for us anyway.

Have any of your predictions come true this year? The change of purchasing for value for money solutions.

What do you see as the channel's biggest challenge in 2010? Engineering, training and support for complex applications.

What is the best part of your day? Very early mornings at the gym when I have the place to myself.