Des Lekerman

Career so far. Co-founded Eurodata in 1990 and never looked back. This year is our 20th year in business and I have never felt younger.

If you could be anyone else for a week, who would you be and what would you do? I am happy being myself and doing what I do.

What would you have as your last meal? A Big Mac and fries, of course – oh, and a bottle of St Estephe 1997.

What is the best corporate jolly you have ever been on/taken partners on? I never have time for corporate jollies.

Do you see the cloud as a threat or an opportunity? It’s a real opportunity for forward-thinking creative entrepreneurs.

Have any of your predictions come true this year? It rained.

What do you see as the channel’s biggest challenge in 2011? To make sure that business change comes in at the right time and is executed well.

What is the best part of your day? Lunchtime, as it gives me a chance to reflect on the morning and plan my afternoon.