Terry Betts

Career so far: Managing director of CCS Media for the past 10 years. Before that I was executive director at consumables distributor ISA, a service manager at Dixons before that, and a buyer for House of Fraser before that.

If you could be anyone else for a week, who would you be and what would you do? I would love to be prime minister - I would change the world.

What would you have as your last meal? Fish and chips.

What is the best corporate jolly you have ever been on/taken partners on? The CRN Channel Awards are the highlight of the year - it is the best for networking and fun.

Do you see the cloud as a threat or an opportunity? It is both - if you don't change it's a threat, but it will open up new opportunities. You have to adapt.

Have any of your predictions come true this year? That my company would grow at least 10 per cent and we would have a good year.

What do you see as the channel's biggest challenge in 2011? The economy.

What is the best part of your day? I love every part of it.