Joe Hemani

Career so far: It has been exciting and fulfilling.

If you could be anyone else for a week, who would you be and what would you do? The chancellor. I would be sure to create the right business environment for us all.

What would you have as your last meal? Beans on toast - Heinz, of course.

What is the best corporate jolly you have ever been on/taken partners on? None - I don't do jollies.

Do you see the cloud as a threat or an opportunity? It's definitely an opportunity.

Have any of your predictions come true this year? Gordon Brown is a t**t - and that turned out to be true.

What do you see as the channel's biggest challenge in 2011? The current economy.

What is the best part of your day? Early morning.