Career so far: Farming - memory distribution.
If you could be anyone else for a week, who would you be and what would you do? Mr Bump, one of the Mr Men characters. I would spend most of my day falling over lots.
What would you have as your last meal? Roast pork and crackling.
What is the best corporate jolly you have ever been on/taken partners on? The Rugby World Cup final in Sydney.
Do you see the cloud as a threat or an opportunity? I'd say it's an opportunity.
Have any of your predictions come true this year? I predicted margins would fall.
What do you see as the channel's biggest challenge in 2011? Economy, margins and pre-Olympic fever.
What is the best part of your day? Breakfast with my seven-year-old daughter, Lucy.