Alex Tatham

Career so far Fully qualified chartered accountant with Ernst & Young, followed by 12 years at Ideal Hardware/Bell Micro.

If you could be anyone else for a week, who would you be and what would you do? Superman – the M4 bus lane can stay!

What would you have as your last meal? Beef Wellington.

What is the best corporate jolly you have ever been on/taken partners on? Westcoast ran a stunning HP Golf Day on the 2010 Ryder Cup course at Celtic Manor two months before this Ryder Cup. It was a stunning location and great team golf – despite losing.

Do you see the cloud as a threat or an opportunity? Neither – I believe the cloud is a one-tier model and cloud-based services will complement existing channels.

Have any of your predictions come true this year? Yes – that Westcoast would smash its numbers. And I would take part in CRN Fight Night.

What do you see as the channel’s biggest challenge in 2011? The biggest opportunity will be in health and education where spend will be diverted locally. It’s a fantastic opportunity for local resellers.

What is the best part of your day? Logging on in the morning.