Jess Thompson-Hughes

Career so far Early years – paper round, milk round, working in restaurants washing dishes, weekend job in a butchers… (too much detail)? Army aged 16–25, then Kerridge, ANS, ACC and then Ericsson. Formed React in 2003 – it’s all peace and serenity now.

If you could be anyone else for a week, who would you be and what would you do? Can I say Salma Hayek and lock myself in the bathroom for a week? No, OK, well something to do with hugging dolphins and world peace then.

What would you have as your last meal? The judge who sentenced me.

What is the best corporate jolly you have ever been on/taken partners on? The Mongol Rally last year is probably near the top.

Do you see the cloud as a threat or an opportunity? An opportunity – however, it’s been around in one form or another for years. Remember ASPs (Application Service Providers) of the early to mid–nineties?

Have any of your predictions come true this year? Depressingly so – lots of juicy IT projects kicked into the long grass due to budget cuts.

What do you see as the channel’s biggest challenge in 2011? In the words of the Bee Gees – staying alive.

What is the best part of your day? Going to work and seeing the look of enthusiasm on the faces of my lot.