David Hobson

Career so far: I founded GSS in 1997 and have been busy ever since.

If you could be anyone else for a week, who would you be and what would you do? Jenson Button - world champion - earning a fortune racing. What could be better than that? And I would avoid the Head and Shoulders adverts.

What would you have as your last meal? Italian food and wine.

What is the best corporate jolly you have ever been on/taken partners on? Las Vegas.

Do you see the cloud as a threat or an opportunity? Opportunity.

Have any of your predictions come true this year? Yes - it has been a tough year.

What do you see as the channel's biggest challenge in 2011? It will be another tough year.

What is the best part of your day? The beginning.