Simon Ognall

Career so far: Bonsai, Simmons Magee, Bytes, and Teksys.

If you could be anyone else for a week, who would you be and what would you do? Sheryl Cole’s partner.

What would you have as your last meal? Fish and chips with mushy peas.

What is the best corporate jolly you have ever been on/taken partners on? Rugby World Cup in Australia.

Do you see the cloud as a threat or an opportunity? A small threat.

Have any of your predictions come true this year? Yes, it is increasingly difficult to find good sales people who excel in anything but BS.

What do you see as the channel’s biggest challenge in 2011? People and profit.

What is the best part of your day? Seeing my young son before he goes to sleep.