David Pollock

Career so far: Concert promoter, music video, property development, utility sales, and telecoms.

If you could be anyone else for a week, who would you be and what would you do? I’m busy enough being who I am without being somebody else for a week.

What would you have as your last meal? Sushi, beer and sake.

What is the best corporate jolly you have ever been on/taken partners on? Heliskiing.

Do you see the cloud as a threat or an opportunity? Opportunity.

Have any of your predictions come true this year? The cloud is gaining momentum.

What do you see as the channel’s biggest challenge in 2011? Every cloud has a silver lining, but whose do you choose?