Joanne Foreman

Career so far: I spent 15 years working for vendors like Canon and TomTom before joining Widget as managing director.

If you could be anyone else for a week, who would you be and what would you do? Ayda Field, now Mrs Robbie Williams – need I say more?

What would you have as your last meal? Tuna tartare, grilled lobster and tarte tartin.

What is the best corporate jolly you have ever been on/taken partners on? A trip to Brazil for Canon’s channel partners in The Netherlands when I was responsible for Canon Benelux.

Do you see the cloud as a threat or an opportunity? Most certainly an opportunity.

Have any of your predictions come true this year? Yes, that we would grow by more than 25 per cent in 2010 versus 2009 and have our biggest ever year (hopefully the forecast accuracy lasts to the end of the year).

What do you see as the channel’s biggest challenge in 2011? Diversification to drive growth. What is the best part of your day? All of it.