Ian French

Career so far: There are not enough hours to document it.

If you could be anyone else for a week, who would you be and what would you do? Me, because I love what I do.

What would you have as your last meal? Huge fruits de mer washed down with magnum of Premier Chablis with my wife and live music from Sinatra.

What is the best corporate jolly you have ever been on/taken partners on? Japanese Grand Prix at Suzuka.

Do you see the cloud as a threat or an opportunity? It is the biggest opportunity for the channel ahead.

Have any of your predictions come true this year? Yes, Oxford got promoted

What do you see as the channel’s biggest challenge in 2011? Manufacturers ripping margins and support out of the channel.

What is the best part of your day? Waking up – still alive.