Shawn Lamb

Career so far:

I transferred to the European Technology Group as director of marketing and merchandising from the North American division in 2005 and was promoted to managing director in October 2010. My focus is to implement growth strategies, maintain vendor relationships and seek M&A for the UK and six European affiliate companies. I have more than 20 years IT reseller experience in several multi-channel US based organisations including TigerDirect.com, BrandsMart USA and Caber Systems.

If you could be anyone else for a week, who would you be and what would you do?

A Top Gear presenter for the next two-hour special.

Cloud - friend or foe?

Friend.

Has 2011 been as bad as everyone said it would be?

Not even close.

What would you have as your last meal?

My wife's chili and an ice cold Peroni or two.

Who would you like to be stuck in a lift with?

Léo Apotheker - what were you thinking?

Have any of your predictions come true this year?

Companies with lower OpEx will grow and take market share.

What do you see as the channel's biggest challenge in 2012?

Recognising the need to take tough, strategic decisions on investing in the business, not just reductions.

What is the best part of your day?

Working on motorcycles in the garage.