Dan Laws

Career so far:

Are there jobs other than at Kelway?

If you could be anyone else for a week, who would you be and what would you do?

It would have to be Mike Ashley. I would make a sizeable withdrawal from his significant bank account and purchase some decent players for Newcastle.

Cloud - friend or foe?

Friend.

Has 2011 been as bad as everyone said it would be?

Margins have continually been squeezed but our top line revenue growth has continued to see an increase.

What would you have as your last meal?

Steak - a decent one from Texas

Who would you like to be stuck in a lift with?

My wife would like me to say her but I'll have to plump for Scarlett Johansson.

Have any of your predictions come true this year?

Not that I can remember, albeit no-one could have predicted the challenge that HP created for itself with the PSG announcement.

What do you see as the channel's biggest challenge in 2012?

Changing business models brought about by the transition to cloud services.

What is the best part of your day?

Client meetings. It's really great to spend ime talking to the people that matter.