Terry Betts

Career so far My career has seen me at Castrol Oil, House of Fraser, Morrisons, DSG, ISA and now CCS Media.

If you could be anyone else for a week, who would you be and what would you do? I would be David Cameron, and I would remove red tape and political correctness.

Cloud – friend or foe? Both. I am still not too sure about the long-term effects on our business.

Has 2011 been as bad as everyone said it would be? It seems to be bad for the country but for CCS Media it will be our best ever year and we are optimistic about next year.

What would you have as your last meal? A nice steak from Gauchos in London.

Who would you like to be stuck in a lift with? Sara Yirrell – who else?

Have any of your predictions come true this year? Yes. I predicted CCS Media would grow more than 10 per cent.

What do you see as the channel’s biggest challenge in 2012? The UK economy.

What is the best part of your day? All of it – I enjoy life.