Joe Hemani

Career so far Pretty successful.

If you could be anyone else for a week, who would you be and what would you do? God. I'd stop all the carnage.

Cloud - friend or foe? Friend.

Has 2011 been as bad as everyone said it would be? No.

What would you have as your last meal? A glass of Burgundy.

Who would you like to be stuck in a lift with? Gordon Brown so I could give him a kicking.

Have any of your predictions come true this year? I'm not a clairvoyant.

What do you see as the channel's biggest challenge in 2012? Profitability.

What is the best part of your day? Early morning.